**Role Overview:**
As a Social Media Manager, you will oversee the scheduling and posting of content derived from our newsletters across various social media platforms, including Facebook, Instagram, X (formerly Twitter), Threads, LinkedIn, Reddit, and Pinterest. You will be responsible for ensuring that each post is optimized with relevant hashtags and alt tags, and that it is scheduled or published on time to maintain a consistent and engaging presence across channels.
**Key Responsibilities**
Scheduling & Posting:
* Use native or third-party scheduling tools for platforms like Meta, X, LinkedIn, and Pinterest to plan and publish content in advance.
* Manually post time-sensitive content such as Instagram Stories, Threads updates, Reddit posts, and YouTube Shorts.
* Ensure timely and consistent posting based on the social media calendar.
* Coordinate with creatives to publish Reels, Pins, YouTube videos, and other short-form content that align with newsletter topics.
Content Optimization & Strategy:
* Write attention-grabbing captions tailored for each platform’s tone and audience.
* Add relevant hashtags and SEO-friendly alt tags to maximize reach, engagement, and accessibility.
* Interlink posts when relevant to drive traffic across platforms (e.g., share a blog post from Pinterest to X or Instagram).
* Customize newsletter-based content into platform-specific formats, including vertical video, static graphics, and carousels.
* Contribute to ideas for viral content, Reels, Shorts, and platform-native features like Pinterest Idea Pins.
* Collaborate with the team on paid ad strategy and execution across platforms like Meta, X, and Pinterest.
Platform Management & Community Engagement:
* Oversee all brand social media profiles: Facebook, Instagram, X, Threads, LinkedIn, Reddit, Pinterest, and YouTube.
* Maintain and update the social media content calendar with posts tied to newsletter themes and publishing timelines.
* Monitor audience engagement, respond to comments and DMs, and build relationships with followers.
* Like, comment on, and share relevant user content to grow community presence.
* Track trending topics and proactively join relevant conversations or trends.
* Measure post performance and identify opportunities for growth, content improvement, or campaign tweaks.
Job Requirements:
* 2–3+ years of hands-on experience in social media management, including strategy, scheduling, engagement, and reporting.
* Proven experience in repurposing newsletter content for social media in creative and high-impact formats.
* Strong knowledge of platform mechanics, including Facebook, Instagram, X, Threads, LinkedIn, Reddit, Pinterest, and YouTube.
* Skilled in writing captions, crafting post copy, and optimizing for engagement and searchability.
* Familiar with Pinterest best practices, including keyword-rich pin descriptions, Idea Pins, and visual storytelling.
* Experience managing short-form video content like Instagram Reels, YouTube Shorts, and Pinterest video pins.
* Working knowledge of setting up, running, and monitoring paid ads on Meta, Pinterest, and other key platforms.
* Proficient in using scheduling tools (e.g., Meta Business Suite, Metricool, or similar).
* Detail-oriented and organized, able to manage multiple platforms and timelines simultaneously.
* Comfortable collaborating with content writers, our designer, and our management team.
East West Events is seeking exceptional Musicians to join our elite roster of performers for luxury yacht contracts at sea. This is a unique opportunity to showcase your talent in breathtaking destinations while enjoying top-tier benefits and guest privileges. Positions...
...applications. As part of their growth, they are seeking a a Finance & Accounting Manager responsible for supervising financial activities,... ...~ Ability to work independently and as part of a team ~ Bachelor's or Master's degree in finance, accounting, or a related field...
#Peabs in Oshkosh, WI is looking for one bouncer to join our team. We are located at 544 North Main. Our ideal candidate is self-driven, punctual, and hard-working. Responsibilities Checking IDs Restocking bar Qualifications We are looking forward to hearing...
...growing team of devoted Nurses. If you are an LPN, Licensed practical Nurse looking to... ...Hourly Rate $32/hour Job Details: Work Life Balance - set a schedule that works for... ...8, 10 and 12 hour shifts Work close to home - with many case options, we'll match you...
...with or without notice. About Nautical Ventures: Make your passion your career. Nautical Ventures offers everything from yachts, boats, kayaks, stand-up paddleboards and water toys. Nominated as #17 dealer by Boating Industry magazine, Nautical Ventures is your...